How the Advertising Business Caught COVID-19

Brian Sheehan is a professor at the S.I. Newhouse School of Public Communications at Syracuse University, teaching courses in advertising, advertising management, and digital advertising.

Sheehan spent 25 years with Saatchi & Saatchi, including roles as CEO of S&S Japan and S&S Australia, and 9 years as chairman and CEO of Team One Advertising in Los Angeles. He has worked with brands including Toyota, Procter & Gamble, Hilton, British Airways, IKEA, Ritz-Carlton, and Hewlett-Packard, among others.

He has published three books: "Basics: Online Marketing" (2010), "Basics: Marketing Management" (2011), and "Loveworks: How the World's Best Marketers Make Emotional Connections to Win in the Marketplace" (2013). Sheehan is published regularly in Advertising Age and Adweek, as well as peer-reviewed advertising journals.