Helping Students Connect Research & Strategy

Steven Stromp holds over 20 years of experience in the market research field. He has conducted research for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education. At Spectrum Health, one of the top five largest health systems in the nation, he was responsible for coordinating patient and staff satisfaction research. There, he also managed research projects focused on branding, communication strategy, and new service line development.

Steven has also worked for an international research consulting firm, where he was responsible for coordinating and managing all phases of research, including designing methodologies, developing survey instruments, conducting secondary research, performing data analyses, and providing strategic recommendations. Clients he served included Kellogg’s, Con Agra, Bush’s Baked Beans, Miller Brewing Company, General Motors, National Heritage Academies, GE, Tropicana, and others.

He is currently the Executive Director of Market Intelligence at Davenport University. In his role, he provides market insights about the higher education landscape to help drive strategic decision making. His insights are used to develop new instructional programs as well as review current programming. He also teaches courses in marketing foundations, businesses research, and marketing research.

Holding a bachelor’s degree in communications and an MBA in strategic management, he is also a member of the Association for Institutional Research.

Cyndi Williams is the CEO of Wanderlust Campus. She is a highly experienced and requested professional speaker. Cyndi inspires leaders, entrepreneurs, and business owners to follow their bliss into abundance by getting clear on their life’s purpose and leveraging the perseverance required to bring their life’s vision to fruition. Cyndi has been featured as a Travel Industry Expert, and entrepreneur in interviews for ABC, NBC, FOX, CBS, Travel Weekly, and Huff Post. Cyndi also hosts her own TV Show called “Bliss to Abundance,” which streams on Roku, Amazon Fire, and Apple TV on the Raven International Network Channel.