From Campus to Career: What Sales Employers Are Looking For 

Sales Stats

• 75% of B2B buyers prefer a rep-free sales experience, and by 2025, 80% of B2B sales interactions will occur via digital channels.

• 75% of B2B buyers prefer a rep-free sales experience. But self-service digital purchases are far more likely to result in purchase regret.

• Two-thirds of the B2B buying process is now done digitally, and only 5% of the buyer’s journey is spent with a salesperson. And e-commerce has surpassed in-person as the single most effective channel.More than 70% of B2B decision-makers prefer digital self-service or remote human interactions.

• 75% of buyers said they are spending more time researching purchases.

• Nearly all buyers (96%) start with a vendor list when shopping for new software and 89% of those buyers purchase from their initial list. And what’s more, three in five software buyers (60%) regret a purchase within the last 12 to 18 months and are at risk of churn.

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Donald C. Kelly

Amari Heywood-Gonzalez