Elevate Your Media Planning Course

Beth is an associate professor of advertising at Syracuse University's S.I. Newhouse School of Public Communication. As a 25-year veteran of the advertising media industry, she has worked for leading agencies including MEC Global, MediaVest, and UM, leading strategic media planning for Coca-Cola, AT&T Mobility, Kraft/Nabisco, and L'Oreal Paris.

She now leads the media planning curriculum at Syracuse University and teaches advertising strategy. Her research interests include native advertising, cross-media synergy effects, and the economics of media buying in the world of big data. She chairs the scholarship committee of the Alliance for Women in Media, NYC and sits on their National Education Initiatives Committee.

Beth holds a bachelor of science in advertising from Syracuse University and an MBA from Southern Methodist University.