Educating Future Social Media Managers: Placing Emphasis on Conflict Management, Audience Interpretation, and Personal Boundaries

Educating the next generation of social media managers requires a special emphasis on several important concepts. First, students must learn to manage negative customer communication toward brands; second, they need to understand how to communicate with diverse audiences with a range of backgrounds and experiences; and third, they should establish personal support systems and mental health guardrails for a job that demands constant creativity and availability.