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Laura Muñoz is an award-winning author, consultant, and Professor of Marketing at the University of Dallas. With over fifteen years of experience, she specializes in marketing, entrepreneurship, and professional selling. Her expertise extends to litigation, where she has served as an expert marketing and advertising witness for major companies like Microsoft and Electronic Arts. An international speaker and consultant, she holds a Ph.D. in Business Administration from the University of Texas-Pan American (now UT-Rio Grande Valley) and has completed specialized training at Harvard Business School and Harvard Law School.

Her research has garnered over 1,000 academic citations and appears in numerous prestigious journals, including the Journal of Marketing Education and the Journal of Business & Entrepreneurship. Muñoz has received consistent recognition for her contributions to the field, winning multiple "Best Paper" awards from the Society for Marketing Advances and the 2023 Hagerty Teaching Excellence Award from the University of Dallas.