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Backward Design: Planning Digital Marketing Courses from Finish to Start
Tim Marshall
About this webinar
Where do you start when planning or revising a digital marketing course? At the end, of course! Backward course design focuses on learning outcomes first to ensure that assignments are laser-focused on student success. In this session, Tim Marshall will walk-through a digital marketing analytics course build and then provide templates and resources you can use to design your own courses.
Resources
Meet your presenter
At Baldwin Wallace University near Cleveland, Tim Marshall directs the Digital Marketing Center and is an assistant professor. Off-campus, he is a digital marketing consultant with 20 years of experience across industries, including CPG, healthcare, and education. Tim has presented to professional associations and has led training programs for individual businesses, nonprofit thinktanks, municipalities, and economic development consortia.
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