Digital Marketing Analytics Client Project

Help your students become strategic decision-makers

Fill out the form to download the project sheet👇

This project was created and submitted by Katherine Fredrickson, marketing lecturer at the University of Wisconsin – Oshkosh.

A Behind-the-scenes Look at the Project...

Junior- and senior-level students:
  1. Complete a social media audit and webpage model for a real client
  2. Present their work to the client
  3. Apply the Digital Marketing & Measurement Model by Avinash Kaushik from Google
Since the project’s inception, 80 small businesses have received social media audits.

Save time and download the project by Katherine Fredrickson ⏰

Looking for more digital marketing analytics tools?

  • Engages students in real-world scenarios with robust data
  • Requires students to prioritize campaigns and objectives and to analyze data in order to make informed marketing decisions
  • Helps students apply the Digital Marketing Analytics Framework
  • Auto-grades assignments and offers students personalized feedback
  • Fits in-person and online instruction and a variety of class sizes 

Set your classroom up for success with free instructor access!