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Digital Marketing Sample Syllabus

Prepare students to master modern marketing with hands-on projects, auto-graded activities, and real-world digital tools. This sample syllabus outlines a semester of engaging lessons, industry insights, and skill-building experiences designed to connect classroom learning to today’s marketing careers.

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Landing Pages

Featured in Chapter 2 of the courseware & in Round 1 of the Simternship

KPI's

Featured in Chapter 3 of the courseware & in Round 2 of the Simternship

Search Ads

Featured in Chapter 6 of the courseware & in Round 1 of the Simternship

Display Ads

Featured in Chapter 7 of the courseware & in Round 4 of the Simternship

Shopping Ads

Featured in Chapter 6 & 3 of the courseware & in Round 7 of the Simternship

Engage your students with experiential learning tools inside

The Digital Marketing Simternship & Courseware

Courseware: Up-to-date, concise courseware that focuses on the most valuable concepts, from SEO to AI ethics. It is the foundation for data-driven, strategic thinking.

Simternship: Opportunity to apply course knowledge by running real-world PPC campaigns and managing keywords in a low-risk environment. This hands-on experience translates directly into marketable skills and employability.

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Additional Resources for Creating a Great Course

Stukent Events

Join us in upcoming events featuring industry professionals, Stukent authors, professors, and more!

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Webinars

Access all digital conferences hosted by Stukent and broadcasted to educators all around the world.

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Blog

Stay current with blogs about hot topics in the industry.

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Experiential Learning

Learn how virtual work-integrated learning can help educators overcome today’s instructional challenges.

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