DOWNLOADABLE RESOURCE

Digital Marketing Sample Syllabus

Prepare students to master modern marketing with hands-on projects, auto-graded activities, and real-world digital tools. This sample syllabus outlines a semester of engaging lessons, industry insights, and skill-building experiences designed to connect classroom learning to today’s marketing careers.

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Landing Pages

Featured in Chapter 2 of the courseware & in Round 1 of the Simternship

KPI's

Featured in Chapter 3 of the courseware & in Round 2 of the Simternship

Search Ads

Featured in Chapter 6 of the courseware & in Round 1 of the Simternship

Display Ads

Featured in Chapter 7 of the courseware & in Round 4 of the Simternship

Shopping Ads

Featured in Chapter 6 & 3 of the courseware & in Round 7 of the Simternship

Engage your students with experiential learning tools inside

The Digital Marketing Simternship & Courseware

Courseware: Up-to-date, concise courseware that focuses on the most valuable concepts, from SEO to AI ethics. It is the foundation for data-driven, strategic thinking.

Simternship: Opportunity to apply course knowledge by running real-world PPC campaigns and managing keywords in a low-risk environment. This hands-on experience translates directly into marketable skills and employability.

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Additional Resources for Creating a Great Course

Stukent Events

Join us in upcoming events featuring industry professionals, Stukent authors, professors, and more!

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Webinars

Access all digital conferences hosted by Stukent and broadcasted to educators all around the world.

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Blog

Stay current with blogs about hot topics in the industry.

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Experiential Learning

Learn how virtual work-integrated learning can help educators overcome today’s instructional challenges.

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Office Closure | Winter Break

Please note that our offices will be closed for the Winter Break, Wednesday, December 24, 2025, through Friday, January 2, 2026.  

During the break, Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received beginning Saturday, January 3, 2026, at 6:00 PM MT. 

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We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

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Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.