The AMA Social Media Marketing Certification
Certify your social media skills
Prepare your students for the dynamic world of social media with the AMA Social Media Marketing Certification! This certification exam assesses social media skills to increase credibility, employability, and value in the job market.
The certification is a proctored exam and is not open book or open resource. Learning materials and practice tests are available for purchase. The certification voucher includes only one retake option that can be enabled at the discretion of the proctor.
Assess the skills needed for success
The AMA Social Media Marketing Certification tests understanding of foundational social media topics, including paid ad campaigns, keyword research, data analysis, and more. By earning this certification, students demonstrate their ability to apply key marketing concepts in real-world social media scenarios, giving them a competitive edge in the job market.
The 40-question exam includes a practice exam with formative feedback.
The AMA Social Media Marketing Certification assesses the following content areas:
The American Marketing Association (AMA) has been shaping the marketing industry and driving innovation since 1937. Recognized globally, it fosters insightful discussions that lead to improved marketing outcomes. As a vital community for marketing professionals, the AMA provides a modern, intellectual approach to building effective marketing strategies. It remains an essential hub for marketers seeking knowledge, collaboration, and growth.
Stukent develops cutting-edge, work-integrated digital marketing simulations, courseware, and real-world case studies. These materials bridge the gap between theory and practice, equipping students with career-relevant skills in social media management, paid advertising, data analysis, and strategic marketing. With this certification, students will graduate with industry-recognized credentials and practical experience, setting them apart in today’s competitive job market.
The power of certifications
Step into the workforce with confidence! The AMA Social Media Marketing Certification provides a credential that demonstrates proficiency, boosts employability, and prepares students for college or careers.
Prepare for the certification exam
Get a full suite of Stukent resources to prepare for the certification exam, including the resource-rich “Social Media Marketing” courseware and the Stukent Social Media Simternship®. The “Social Media Marketing” courseware teaches platform-specific strategies, content creation techniques, and analytics skills for social media campaigns. This courseware includes turnkey resources such as video-driven lesson content, hands-on projects, and auto-graded quizzes.
The Social Media Marketing Simternship puts students in the role of a social media specialist for a simulated e-commerce company. Over the course of 12 rounds, students run paid ad campaigns, perform demographic targeting, test social media content, analyze performance metrics, and more.
This interactive, engaging simulation helps students build career-ready skills while mastering platform-specific strategies and tools.