The AMA Marketing Certification
Certify your marketing skills
Prepare your students for the dynamic world of marketing with the AMA Marketing Certification! This certification exam assesses social media skills to increase credibility, employability, and value in the job market.
The certification is a proctored exam and is not open book or open resource. Learning materials and practice tests are available for purchase. The certification voucher includes only one retake option that can be enabled at the discretion of the proctor.
Assess the skills needed for success
The AMA Marketing Certification tests students’ understanding of foundational marketing topics, including market research, strategic planning, and the marketing mix. By earning this certification, students demonstrate their ability to apply key marketing concepts in real-world marketing scenarios, giving them a competitive edge in the job market.
The 40-question exam includes a practice exam with formative feedback.
The AMA Marketing Certification assesses the following content areas:
The American Marketing Association (AMA) has been shaping the marketing industry and driving innovation since 1937. Recognized globally, it fosters insightful discussions that lead to improved marketing outcomes. As a vital community for marketing professionals, the AMA provides a modern, intellectual approach to building effective marketing strategies. It remains an essential hub for marketers seeking knowledge, collaboration, and growth.
Stukent develops cutting-edge, work-integrated digital marketing simulations, courseware, and real-world case studies. These materials bridge the gap between theory and practice, equipping students with career-relevant skills in social media management, paid advertising, data analysis, and strategic marketing. With this certification, students will graduate with industry-recognized credentials and practical experience, setting them apart in today’s competitive job market.
The power of certifications
Step into the workforce with confidence! The AMA Marketing Certification provides students with a credential that demonstrates proficiency, boosts employability, and prepares them for college or careers.
Prepare for the certification exam
Get a full suite of Stukent resources to prepare your students for the certification exam, including the resource-rich “Principles of Marketing” courseware and the Stukent Marketing Simternship®. The “Principles of Marketing” courseware teaches key marketing concepts, including market research, strategic planning, and the marketing mix. It also explores the intersection of marketing with psychology, economics, sociology, and technology, helping students understand how marketing connects businesses with their target audiences.
The Marketing Simternship immerses students in the day-to-day operations of a product marketing manager at Buhi Supply Co., a simulated e-commerce retailer. Over seven rounds, students gain experience building a go-to-market strategy, conducting market research, managing ad spend, and much more.
This interactive, engaging simulation helps students build career-ready skills while mastering platform-specific strategies and tools.