Social Media Marketing Competition
February 5 - March 8, 2024
The Student Social Media Marketing Competition is an opportunity for your students to compete against other marketing students across the country. Using the Social Media Simternship™, students will be tasked with managing a fictitious bag company’s $5,000 weekly social media ad budget. Students will play through 4 rounds of our Social Media Simternship and learn about audience targeting, content scheduling, and promotion to drive product sales.
Students cannot register themselves. Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition.
CHALLENGE DATES: January 9 - February 6
January 9 @ 12:00 AM MST
February 6 @ 11:59 PM MST
Here’s your chance to compete against other marketing students across the country.
Test your social media marketing skills by managing a weekly social media marketing budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, TikTok, YouTube, and Pinterest.
Students will play through 4 rounds of our Social Media Simternship™. This simulation teaches audience targeting, content scheduling, and promotion to drive product sales.
Students cannot register themselves. Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition. See more information below.
To learn more about the competition, including:
- How to register
- Grounds for disqualification
- The judging/ vetting process
- And other important information
Please review the competition guidelines.
Frequently Asked Questions
Of course! This limited (free) version of the simulation only has 4 rounds enabled and is a great way to either prep your students or help them review what they’ve learned.
No, competing in the competition is completely free, your students just need to be part of the BPA program!
No purchase is required to compete in this challenge.
No, we will only be posting the results of the top participants. If you would like to get your students results have your student(s) take a screenshot of their results page in the simulation.
If you’re having trouble finding your school on the registration form, please email Andy Emmelkamp at [email protected] with the following information:
- Full name of your school
- City, state, and zip code in which your school is located
- Associated school district
Andy will manually resolve the issue so that you can register your students as soon as possible.
What Social Media Marketing Principles will your students learn?
Write Targeted Social Media Ads
Your students will learn and test different promotional strategies to create compelling social media ads across various social media network platforms. They’ll gain experience in writing ad copy that increases engagement and conversions.
Perform Demographic Targeting
Your students will analyze which types of content on which platforms resonate better amongst different demographics.
Learn Social Media Content Promotion Strategies
Your students will learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.
How to Measure Key Performance Indicators
Knowing which indicators to measure and improve can make or break their social media marketing efforts. The simulation will help your students learn not only what these key performance indicators are, but also how to improve such indicators.
Your students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.
Proper Content Scheduling
Your students will learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.
Share this challenge with other BPA advisors!
Interested in learning more about this simulation and its additional components and how they might fit into your class?
Check it out and request free instructor access today!