BPA Competition

Social Media Marketing Competition

January 9 - February 6, 2023

Time Remaining to Register for & Complete the Challenge:


The challenge has closed and the winners are being vetted. Stay tuned!


CHALLENGE DATES: January 9 - February 6

Rounds Enabled: 
January 9 @ 12:00 AM MST

Competition Ends:
February 6 @ 11:59 PM MST


1st Place: $500
2nd Place: $300
3rd Place: $200

Competition Summary

Here’s your chance to compete against other marketing students across the country.

Test your social media marketing skills by managing a weekly social media marketing budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, TikTok, YouTube, and Pinterest.



Students will play through 4 rounds of our Social Media Simternship™. This simulation teaches audience targeting, content scheduling, and promotion to drive product sales.



Students cannot register themselves. Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition. See more information below.


To learn more about the competition, including:

  • How to register
  • Grounds for disqualification
  • The judging/ vetting process
  • And other important information

Please review the competition guidelines.

Frequently Asked Questions

Of course! This limited (free) version of the simulation only has 4 rounds enabled and is a great way to either prep your students or help them review what they’ve learned.

No, competing in the competition is completely free, your students just need to be part of the BPA program!

No, we will only be posting the results of the top participants. If you would like to get your students results have your student(s) take a screenshot of their results page in the simulation.

If you’re having trouble finding your school on the registration form, please email Andy Emmelkamp at [email protected] with the following information:

  • Full name of your school
  • City, state, and zip code in which your school is located
  • Associated school district

Andy will manually resolve the issue so that you can register your students as soon as possible.

Click here to learn more about the simulation and request exclusive instructor access to the courseware for free today.

You can also schedule a demo to walk through the simulation with a Course Consultant.

What Social Media Marketing Principles will your students learn?

Write Targeted Social Media Ads


Your students will learn and test different promotional strategies to create compelling social media ads across various social media network platforms. They’ll gain experience in writing ad copy that increases engagement and conversions.

Perform Demographic Targeting


Your students will analyze which types of content on which platforms resonate better amongst different demographics.

Learn Social Media Content Promotion Strategies


Your students will learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.

How to Measure Key Performance Indicators


Knowing which indicators to measure and improve can make or break their social media marketing efforts. The simulation will help your students learn not only what these key performance indicators are, but also how to improve such indicators.

Ad Budgeting


Your students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.

Proper Content Scheduling

Your students will learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.

Share this challenge with other BPA advisors!

Social Media simternship

Interested in learning more about this simulation and its additional components and how they might fit into your class?

Check it out and request free instructor access today!