The competition begins in
The Student Simternship Triathlon Competition is an opportunity for your students to compete against other business students across the country. Using Stukent Simternships™, students will be able to test their skills in any or all of Social Media Marketing, Entrepreneurship, and Accounting and complete tasks that real professionals tackle in their roles.
Students can only join the competition after their Advisors fill out the Advisor registration. Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition.
Awards
The top three qualified students from individual schools for each Simternship will be recognized by Stukent and BPA.
- 1st Place: $500 cash prize
- 2nd Place: $300 cash prize
- 3rd Place: $200 cash prize
Timeline
The Stukent Simternship Triathlon will begin on Wednesday, Jan. 1, 2025, and conclude on Saturday, March 1, 2025.
Participants may register anytime during this period but must complete their simulation rounds by 12:00 a.m. MST on March 1, 2025.
Challenge Guidelines
- Each participant must be a registered BPA member of a high school chapter at the time of registration.
- Students may only register after their advisor completes the advisor form.
- Once the advisor completes the form, they will receive an email with a link to register students.
- Any student who does not complete each round in its entirety will be disqualified from the competition.
- Any form of cheating (or suspicion thereof) will not be tolerated.
For any questions or concerns regarding the challenge, please contact Jacob Driggs at [email protected].
CHALLENGE TIMELINE
CHALLENGE DATES: January 9 - February 6
Rounds Enabled:
January 9 @ 12:00 AM MST
Competition Ends:
February 6 @ 11:59 PM MST
PRIZES
Competition Summary
Here’s your chance to compete against other marketing students across the country.
Test your social media marketing skills by managing a weekly social media marketing budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, TikTok, YouTube, and Pinterest.
Students will play through 4 rounds of our Social Media Simternship™. This simulation teaches audience targeting, content scheduling, and promotion to drive product sales.
Students cannot register themselves. Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition. See more information below.
IMPORTANT!
To learn more about the competition, including:
- How to register
- Grounds for disqualification
- The judging/ vetting process
- And other important information
Please review the competition guidelines.
Frequently Asked Questions
Of course! This limited (free) version of the simulation only has 4 rounds enabled and is a great way to either prep your students or help them review what they’ve learned.
No, competing in the competition is completely free, your students just need to be part of the BPA program!
No purchase is required to compete in this challenge.
No, we will only be posting the results of the top participants. If you would like to get your students results have your student(s) take a screenshot of their results page in the simulation.
If you’re having trouble finding your school on the registration form, please email Andy Emmelkamp at [email protected] with the following information:
- Full name of your school
- City, state, and zip code in which your school is located
- Associated school district
Andy will manually resolve the issue so that you can register your students as soon as possible.
Click here to learn more about the simulation and request exclusive instructor access to the courseware for free today.
You can also schedule a demo to walk through the simulation with a Course Consultant.
Participants can compete in any or all of the three triathlon categories below but may only win one.
Social Media Simternship
In this Simternship, your students will ...
- Write targeted social media ads
- Perform demographic targeting
- Learn content promotion strategies
- Measure key performance indicators
- Schedule content
- Budget for ads
Entrepreneurship Simternship
In this Simternship, your students will ...
- Review and purchase market research reports
- Create surveys and build a target persona
- Develop a value proposition
- Evaluate product features and order samples
- Choose manufacturers and purchase inventory
- Set pricing and advertising strategies
- Forecast demand and optimize retail price
Accounting Simternship
In this Simternship, your students will ...
- Complete journal entries
- Make strategic business decisions
- Run sales report
- Complete month-end adjustments
What Social Media Marketing Principles will your students learn?
Write Targeted Social Media Ads
Your students will learn and test different promotional strategies to create compelling social media ads across various social media network platforms. They’ll gain experience in writing ad copy that increases engagement and conversions.
Perform Demographic Targeting
Your students will analyze which types of content on which platforms resonate better amongst different demographics.
Learn Social Media Content Promotion Strategies
Your students will learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.
How to Measure Key Performance Indicators
Knowing which indicators to measure and improve can make or break their social media marketing efforts. The simulation will help your students learn not only what these key performance indicators are, but also how to improve such indicators.
Ad Budgeting
Your students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.
Proper Content Scheduling
Your students will learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.