The Stukent National Business Skills Challenge is an opportunity for your students to compete against other business students nationwide. They will test their business skills by playing through Stukent Simternships™ on Social Media Marketing, Entrepreneurship, and Accounting. Each simulation will have students complete tasks that real professionals tackle in their roles.
Students can only join the competition after their advisors fill out the advisor registration. Only one account per participant is allowed. Students who create a second account will be automatically disqualified from the competition.
Students can compete in any or all of the three challenge categories, but may only win one.
Rounds Enabled:
January 9 @ 12:00 AM MST
Competition Ends:
February 6 @ 11:59 PM MST
Here’s your chance to compete against other marketing students across the country.
Test your social media marketing skills by managing a weekly social media marketing budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, TikTok, YouTube, and Pinterest.
Students will play through 4 rounds of our Social Media Simternship™. This simulation teaches audience targeting, content scheduling, and promotion to drive product sales.
Students cannot register themselves. Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition. See more information below.
Of course! This limited (free) version of the simulation only has 4 rounds enabled and is a great way to either prep your students or help them review what they’ve learned.
No, competing in the competition is completely free, your students just need to be part of the BPA program!
No purchase is required to compete in this challenge.
No, we will only be posting the results of the top participants. If you would like to get your students results have your student(s) take a screenshot of their results page in the simulation.
If you’re having trouble finding your school on the registration form, please email Andy Emmelkamp at andy.emmelkamp@stukent.com with the following information:
Andy will manually resolve the issue so that you can register your students as soon as possible.
Click here to learn more about the simulation and request exclusive instructor access to the courseware for free today.
You can also schedule a demo to walk through the simulation with a Course Consultant.
In this Simternship, your students will ...
In this Simternship, your students will ...
In this Simternship, your students will ...
Your students will learn and test different promotional strategies to create compelling social media ads across various social media network platforms. They’ll gain experience in writing ad copy that increases engagement and conversions.
Your students will analyze which types of content on which platforms resonate better amongst different demographics.
Your students will learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.
Knowing which indicators to measure and improve can make or break their social media marketing efforts. The simulation will help your students learn not only what these key performance indicators are, but also how to improve such indicators.
Your students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.
Your students will learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.