Advertising Curriculum
Empower Students to Master Practical Advertising Skills
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| Advertising: Selling in Today's World | Advertising Campaigns | |
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What courses are the materials designed for?
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Introductory-level advertising, media
writing, and social media courses
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Higher-level capstone courses that focus
on advertising campaigns, advertising
strategy, and copywriting
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What careers does this courseware prepare students for?
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Copywriters, Advertising sales coordinators, Brand marketers, Assistant media planners
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Senior vice president of
business development, Senior vice president of growth, Media planners, Content producers, Creative directors
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What is the courseware’s overall focus
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The “Advertising” courseware introduces
students to advertising principles and
provides a detailed overview of creating
and placing successful ads. It focuses on
fundamentals such as branding, creative
development, ethical boundaries, media
planning, etc.
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The “Advertising Campaigns” courseware
walks students through building a
real-world campaign. It introduces
professional presentations, pitching,
client briefings, strategy development,
and winning new business. It also
provides an overview of how to manage
an ad campaign team.
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What topics differentiate the courseware from other advertising textbooks?
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• Recognizing that differentiation is
a key goal of branding • Breaking the advertising process into stages • Building brands globally • Defining the nine steps of the advertising process • Identifying methods for compiling media budgets • Understanding how changes in technology impact advertising systems |
• Managing an ad campaign team • Preparing for client briefings • Distinguishing brand vision, purpose, and mission • Articulating how to bring the right answers to clients • Competing in the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) • Advice from real advertising professionals |
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Is it highly integrated with the state-of-the-art Simternship?
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Yes |
Coming soon! |
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