Teaching Marketing Management: How to Approach Customer vs Company Perspectives

Bio:

Terry Sullivan has 30 years of business experience as an entrepreneur and corporate employee. As a marketing consultant and small-business coach, Terry has worked with hundreds of businesses of all sizes over the course of his career. With 12 years of experience as an assistant professor and adjunct professor at Webster University’s School of Business and School of Communications in St. Louis, Missouri, Terry has taught and developed courses in a variety of subjects including advertising research, analytics for strategic communications, digital marketing, and more. He is also the author of “Six To Fix: Six Strategic Areas of Marketing to Grow a More Valuable Small Business.”