Teaching Marketing Management: How to Approach Customer vs Company Perspectives

Terry Sullivan

Slide Deck

Bio:

Terry Sullivan has 30 years of business experience as an entrepreneur and corporate employee. As a marketing consultant and small-business coach, Terry has worked with hundreds of businesses of all sizes over the course of his career. With 12 years of experience as an assistant professor and adjunct professor at Webster University’s School of Business and School of Communications in St. Louis, Missouri, Terry has taught and developed courses in a variety of subjects including advertising research, analytics for strategic communications, digital marketing, and more. He is also the author of “Six To Fix: Six Strategic Areas of Marketing to Grow a More Valuable Small Business.”

Links

Marketing Management Webinar Assignment

Click this link to access the courseware and simulation:

Marketing Management Courseware and Simulation

Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.