Strategic Management and Planning Courseware Launch

Steven Stromp

Slide Deck

Bio:

Steven Stromp is the executive director of market intelligence and strategy at Davenport University headquartered in Grand Rapids, Michigan. In this role, he provides market insights about the higher education landscape to help drive strategic decision-making. He recommends the development of new instructional programs as well as changes to current programming. As a member of the strategic planning coordinating team, Steven leads various functions of the strategic planning council, including moderating planning and strategy sessions. Throughout his career, Steven has gathered intelligence and provided strategy for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education. In a former role at Spectrum Health, one of the largest health systems in the nation, he managed projects focused on branding, communication strategy, and new service line development. In his work for an international research consulting firm, Steven was responsible for managing all phases of research and providing strategic recommendations. Clients he served included Kellogg’s, ConAgra, Bush’s Baked Beans, Miller Brewing Company, General Motors, National Heritage Academies, GE, Tropicana, and others. Steven teaches courses in strategy, business and marketing research, communications, and marketing. He is also the author of Stukent’s “Market Research Essentials” and “Business Research Essentials.” Steven holds an MBA with a concentration in strategic management.

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Check out the Strategic Management & Planning Courseware

Here are key times to watch if you’re strapped for time:

  • Reasons to consider the courseware: 15:20-23:40
  • Breakdown of courseware chapters: 25:13-40:20
  • Explanation of assignments: 40:37-44:00
  • Description of case studies: 44:00-44:55
  • Explanation of the course project: 45:00-47:12

Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.