Steve Wiideman is an Adjunct Professor at California State University Fullerton, University of California San Diego. He also specializes in multi-location search engine optimization and has 20+ years in search and internet marketing experience. Scott Cowley is an Assistant Professor of Marketing; Co-Director, Digital Marketing and eCommerce Program at Western Michigan University. He is also an award-winning educator and curriculum innovator. His SEO experience includes agency, in-house, and consulting.