Modern Tools for Your Classroom: A Principles of Marketing Product Walk-through

Jerry Rackley & Kinda Wilson


JERRY RACKLEY, MBA: Rackley is an Assistant Professor of Professional Practice and Assistant Department Head at the Spears School of Business, Oklahoma State University. He recently earned his MBA in marketing with honors from Southeastern Oklahoma State University. His diverse marketing background includes 35 years of experience at some of the world’s largest companies as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools."
KINDA WILSON: Kinda Wilson is a marketing instructor at the Oklahoma State University Spears School of Business and at CIMBA Italy. Her marketing and business experience ranges from working with corporations and nonprofits to founding start-up companies. Wilson is a teacher at heart and is passionate about bringing these business and marketing concepts to life for her students. She was recently awarded the 2021 Spears School of Business Online Teaching Award and the 2017 Excellence in Teaching/Training award by the United States Distance Learning Association (USDLA).


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