Introducing Essentials of Social Media Marketing Textbook Spring 2018 Webinar

Michelle Charello


Michelle Charello is a Senior Marketing Manager for a Fortune 500 company, currently responsible for global thought leadership and influencer marketing. She is also an adjunct faculty member at Bryant University where she teaches Digital Marketing. Previously Michelle was a content marketing manager, supporting the creation, distribution and amplification of content through paid, owned and earned media. For five years she was responsible for the management and marketing of an online education program with over 200 courses and 800,000 registered professionals in over 180 countries. She has managed the social media profiles of Fortune 500 executives, large corporations and small to medium businesses. She has led the social media efforts for large corporate campaigns and events such as the Department of Energy’s Solar Decathlon Competition in the United States and Europe, as well as the Paris Marathon.