Integrated Marketing Communications: Exercises and Best Practices

Diane Law

Slide Deck


A senior marketing executive, marketing consultant, entrepreneur, educator, and author, Diane Law is noted for developing top-level marketing professionals and high-performance, market-driven enterprises. Throughout a career with leadership roles in the private sector and experience as a professor in higher education teaching a variety of marketing courses, Diane has been sought out to drive business growth and advance the study and practice of marketing. In her most recent position, Diane provides marketing direction and advisory consulting to Tuyo Ventures, an early-stage idea incubator specializing in raising equity funding to promote ideas that solve societal issues through technological solutions. Diane has continued to advance the practice of marketing as an adjunct and associate professor of marketing with various universities in California. She recently earned a DBA in marketing from Grand Canyon University in Phoenix, Arizona. Diane currently resides in the Charlotte metro area in North Carolina, where she remains active in a variety of business, educational, and civic endeavors.


Diane Law shares insights and best practices found in her new courseware “Integrated Marketing Communications: Building the Brand.”

Download a Free Instructor Copy of “Integrated Marketing Communications: Building the Brand”

Download a copy of the Integrated Marketing Communications Sample Syllabus