Jeff Larson graduated magna cum laude from Brigham Young University in 2002 with a major in statistics. He received a Master’s Degree in Applied Economics in 2005 and a PhD in Marketing in 2006, both from the University of Pennsylvania (Wharton School of Business). Stuart Draper graduated with a Bachelor of Science degree in marketing from Brigham Young University – Idaho, where he was awarded the title of Newel K. Whitney Scholar. Years after graduating, he was asked by the university to teach web business as an adjunct faculty member. He has taught and mentored hundreds of college students on the subject of internet marketing. He has also hired and trained dozens of college students as online marketing interns and employees. After his marketing start-up Get Found First was acquired by Perfect Point Marketing, Draper launched digital marketing courseware provider Stukent, an educational technology company whose products are used by educators in all 50 states and in over 40 countries.