Digital Advertising Attribution: The Final Frontier

Jeff Larson

Slide Deck


Jeff Larson is the author of Digital Marketing Essentials, Stukent's first e-textbook. He is an Associate Professor of Marketing in the Marriott School of Business at BYU. He has been teaching Digital Marketing since 2009. His research has been published in the Journal of Marketing Research, Journal of Consumer Psychology, and other top research outlets and has been featured in the New York Times, the Wall Street Journal, NPR, Good Morning America, and CBS This Morning, among other national press outlets. He has five (!) children and no hobbies (did you see the five children part?).


Download the Advertising Attribution Case Study Here

Find the Video Case Study in Chapter 3 of the Digital Marketing Essential’s courseware