Bridging the Gap Between Marketing and Entrepreneurship: The Emerging Prevalence of Entrepreneurial Marketing

Jen Riley

Slide Deck

Bio:

Dr. Jen Riley is an assistant professor in sales at Purdue University. Before entering academia, she was a corporate marketer responsible for implementing digital strategies and collaborating with sales teams to leverage technology. Her research studies the cross-section of professional sales and technology adoption. She is an award-winning entrepreneur, a competitive speaker, and an international-selling author.