Texas's Social Media Marketing Curriculum of Choice
Social Media Marketing Bundle
Over 80% of Social Media Marketing Cluster topics are covered in the Social Media Marketing Bundle
Your students get hands on experience with the world's first social media marketing simulation, Stukent's Social Media Simternship™
Everyone who adopts this courseware will get access to our world class, Stukent Support Team
Top Texas districts using Stukent Social Media Simternship™ Courseware
Texas Social Media Marketing State Standards (TEKS)
| TEKS Covered | Stukent Courseware Match |
|---|---|
| The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to: | |
| (A) communicate effectively with others using speaking, listening, and writing skills; | Marketing Strategies - Chapter 1 Project 1 : Evolution of marketing Social Media Simternship™ |
| (B) demonstrate collaboration skills through teamwork; | Marketing Strategies - Chapter 1 Project 1 : Evolution of marketing Social Media Simternship™ |
| (C) demonstrate professionalism by conducting oneself in a manner appropriate for the profession and workplace; | Social Media Simternship™ |
| (D) demonstrate a positive, productive work ethic by performing assigned tasks as directed; | Social Media Simternship™ |
| (E) demonstrate integrity by choosing the ethical course of action and complying with all applicable rules, laws, and regulations; | Social Media Simternship™ |
| (F) demonstrate time-management skills such as prioritizing tasks, following schedules, and tending to goal-relevant activities in ways that use time wisely and optimize efficiency and results; and | Social Media Simternship™ |
| The student knows the nature and scope of social media marketing. The student is expected to: | |
| (A) differentiate between in-bound marketing and out-bound marketing; | Social Media Simternship™ |
| (B) explain the nature of in-bound marketing; | Marketing Strategies - Chapter 2: Section 2 |
| (C) identify the various social media platforms and purposes; | Social Media Simternship™ |
| (D) define social media marketing; | Social Media Simternship™ |
| (E) identify and describe significant trends in the development of social media; | Marketing Strategies - Chapter 2: Section 4 |
| (F) understand how the development of social media has shaped online media and communications; and | Marketing Strategies - Chapter 2: Section 2 |
| (G) describe the social media marketing ecosystem and its impact on traditional marketing strategy. | Marketing Strategies - Chapter 2 Social Media Simternship™ |
| The student demonstrates how to use social media as a marketing tool. The student is expected to: | |
| (A) analyze, evaluate, and communicate information effectively through the use of social networking platforms such as Facebook, LinkedIn, and Twitter as marketing tools; | Social Media Simternship™ Marketing Strategies - Chapter 4 & 6 |
| (B) analyze, evaluate, and communicate information effectively through the use of social publishing platforms such as Instagram, Pinterest, and Tumblr as marketing tools; | Social Media Simternship™ Marketing Strategies - Chapter 5 & Chapter 9: Section 4 |
| (C) analyze, evaluate, and communicate information effectively through the use of social entertainment platforms such as YouTube, Flickr, and Vine as marketing tools; | Social Media Simternship™ Marketing Strategies - Chapter 7 & 6 |
| (D) analyze, evaluate, and communicate information effectively through the use of social commerce platforms such as Groupon, Yelp!, and 4Square as marketing tools; and | |
| (E) analyze, evaluate, and communicate information effectively through the use of emerging social media. | Social Media Simternship™ |
| The student knows how to use mobile marketing as a marketing tool. The student is expected to: | |
| (A) understand the nature and scope of mobile marketing; | |
| (B) identify advantages and disadvantages of mobile marketing; and | |
| (C) demonstrate the ability to use mobile marketing tools such as Short Message Service (SMS)/Multimedia Messaging Service (MMS), Quick Response (QR) codes, mobile phone applications, and mobile optimized websites. | |
| (8) The student measures the success of a social media marketing plan. The student is expected to: | |
| (A) explain the role of social media in marketing research; | Marketing Strategies - Chapter 1: Section 4 |
| (B) understand the nature and scope of social media analytics; and | Social Media Simternship™ |
| (C) measure the success of social media marketing strategies using analytics data. | Social Media Simternship™ |
| The student knows that strategic planning is essential to the success of social media marketing. The student is expected to: | |
| (A) define the social media marketing process; | Social Media Simternship™ Marketing Strategies - Chapter 3: Section 2-3 |
| (B) understand participation as a key element of the marketing mix; | Marketing Strategies - Chapter 1: Section 4 |
| (C) understand how to integrate social media marketing into the Integrated Marketing Plan to promote brand/company awareness; and | Social Media Simternship™ |
| (D) develop a social media marketing plan. | Social Media Simternship™ |
| The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to: | |
| (G) demonstrate leadership skills by participating in career and technical student organizations. | Social Media Simternship™ BPA or DECA Challenges |
| The student knows the legalities, ethical implications, and risks associated with social media marketing. The student is expected to: | |
| (A) apply legal boundaries and concepts affecting social media; | Mod Marketing - Chapter 2: Section 3 |
| (B) analyze ethical guidelines and codes of ethics to explain how or why they are important to social media organizations; | Mod Marketing - Chapter 2: Section 3 - 4 |
| (C) identify risk factors associated with social media marketing; | Mod Marketing - Chapter 2: Section 3 - 4 |
| (D) explain the concept of real-time marketing; and | Marketing Strategies - Chapter 4: Section 1 |
| (E) discuss the ramifications of real-time marketing. | Marketing Strategies - Chapter 4: Section 1 |
| The student knows how to critically evaluate social media and digital marketing tools. The student is expected to: | |
| (A) evaluate and understand how social media has influenced the function of marketing; | Marketing Strategies - Chapter 2: Section 1 |
| (B) evaluate and understand how social media has evolved and influenced the way people communicate; | Marketing Strategies - Chapter 2: Section 2 |
| (C) analyze and evaluate the influence of social media on individuals and how individuals influence social media; and | Social Media Simternship™ |
| (D) identify potential risks, advantages, and limitations of digital marketing tools. | Social Media Simternship™ Marketing Strategies - Chapter 13: Section 3-5 Marketing Strategies - Chapter 4 -8 |
Stukent Industry-Vetted Certification Included
The Stukent Social Media Marketing Certification is an excellent way to help students build their resumes and show their expertise. The certification is a FREE add-on included with every purchase of the Social Media Marketing Bundle. It is also included on the Texas 2022-24 Industry-Based Certification (IBC) List for Public School Accountability.
The Stukent Social Media Marketing Certification includes:
- 80-question exam
- Official certificate of completion (print or digital copy)
- Industry-vetted evaluation that’s been reviewed by professionals from Google, HubSpot, and more!
Key Learning Objectives
- Create and schedule ads for both organic and paid social posts
- Measure key performance indicators for tracking social media marketing success
- Perform demographic targeting to increase engagement and drive conversions
- Utilize content variation and test different promotional strategies
- Conduct data analysis to optimize performance across multiple social media channels
- Test social media content and promotions to increase engagement and drive conversions
- Manage an advertising budget
- Practice social listening and engaging with consumers
What's New to Stukent's Social Media Simternship™?
The Social Media Simternship™ now has a freshly updated look, exciting new features, and a redesigned algorithm that utilizes artificial intelligence!
And for the first time, students will now:
- Optimize posts using ad objectives for paid posts
- Interact with Buhi customers to practice social listening
- Answer questions from coworkers to demonstrate social media marketing knowledge
EXPERIENCE REAL-WORLD SOCIAL MEDIA MARKETING
Give your students the opportunity to learn social media marketing best practices in a simulated real-world work environment.
No other alternative courseware allows your students to experience working with tens of thousands of dollars in social ad spend.
Experience the world’s first social media marketing simulation in your class today!
Create and Schedule Organic Social Media Posts
Optimize Posts Using Ad Objectives for Paid Social Posts
Practice Social Listening and Interact With Customers
Conduct Data Analysis To Optimize Performance
Marketing Strategies - Digital Textbook
KEY LEARNING OBJECTIVES
Foundational Social Media Marketing Concepts
The textbook covers key concepts and foundational theory in social media marketing, including social media for business, paid social media advertising, analytics and audits, and campaign planning. The book also includes an introduction to digital marketing.
Hands-on Learning Experience
Marketing Strategies is packed with resources that provide practical, hands-on learning experiences. The textbook, class projects, in-class activities, and Expert Sessions position your students to succeed in social media and digital marketing both now and in their future professions.
Personal Branding
After receiving instruction on core social media marketing strategies and concepts, students will have the opportunity to build their own personal brands. They will learn what a personal brand is, how they can influence that brand, and the benefits of having a personal brand.
Table of Contents
Chapter 1 – Introduction to Marketing
Chapter 2 – Introduction to Social Media Marketing
Chapter 3 – Social Media for Business
Chapter 4 – Facebook Marketing
Chapter 5 – Instagram Marketing
Chapter 6 – Twitter Marketing
Chapter 7 – YouTube Marketing
Chapter 8 – Snapchat Marketing
Chapter 9 – TikTok Marketing
Chapter 10 – Paid Social Media Advertising
Chapter 11 – Social Media Analytics and Audits
Chapter 12 – Social Media Planning
Chapter 13 – Personal Branding
Chapter 14 – Digital Marketing
About The Authors
Trevor Erikson
Trevor Erikson is the Chief Marketing Officer for Stukent, Inc. He has experience leading multiple digital marketing teams in early-stage development. In 2009, he was responsible for building a digital marketing team for a 30-store sports retail chain across the West Coast, successfully meshing traditional, digital, and social media marketing to increase sales by 343%.
Hailey Voorhies
Hailey Voorhies is the Director of Public Relations and Chief Administrative Officer at Stukent, Inc. She gained experience as a publicist and copywriter at an advertising agency and continues to work as a freelance graphic designer. She has managed multiple social media accounts for large networking conferences to drive awareness, increase engagement, and boost sales.
Ryan Hales
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company.