Ryan Bennion

June 22, 2022 5:01 pm Published by

I just wanted to drop you a note that I love the Stukent product. This is my first semester using it at BYU-Idaho with my Marketing 241 class. This is what education has needed, especially in marketing for some time. It’s the closest thing to real-world application of marketing principles. It’s been awesome to see students look at those annual reports and try to make assumptions about the pricing of a bag when they go-to-market and completely think they can hang with the big boys with price when they have to really gain an audience first. It’s been fun to coach them as they ask for feedback on the “whys” of pricing, positioning and others. Nothing but great things to say about it. I love the play on names too btw – Keep up the great work!