Strategic managers don’t always perform the research themselves, but they should clearly understand what research to request and how to interpret the results.

Strategic management students struggle to understand how to leverage the data gained from research to make sound strategic decisions. This discussion will explore best practices for teaching students about the research strategic managers typically use to form sound strategies.

The panel will discuss how the following topics are implemented in the industry and the best ways to teach them to students:

• Using KPIs to identify areas requiring strategic intervention

• Using internal research to support strategy

• Using market intelligence to support strategy