Register for the Event Below

Strategic Management Webinar

Friday, April 7, 2023 at 2 p.m. EDT

A panel discussion led by Steven Stromp
with Dr. Raj Shea and Cyndi Williams

Strategic managers don’t always perform the research themselves, but they should clearly understand what research to request and how to interpret the results.

Strategic management students struggle to understand how to leverage the data gained from research to make sound strategic decisions. This discussion will explore best practices for teaching students about the research strategic managers typically use to form sound strategies.

The panel will discuss how the following topics are implemented in the industry and the best ways to teach them to students:

  • Using KPIs to identify areas requiring strategic intervention

  • Using internal research to support strategy

  • Using market intelligence to support strategy

Steven Stromp is the author of the “Strategic Management and Planning” courseware.

Meet the Panelists

Steven Stromp

Steven Stromp

Steven Stromp is the executive director of market intelligence and strategy at Davenport University headquartered in Grand Rapids, Michigan.

Throughout his career, Steven has gathered intelligence and provided strategy for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education.

In his work for an international research consulting firm, Steven was responsible for managing all phases of research and providing strategic recommendations.

Cyndi Williams

Cyndi Williams

Cyndi is the CEO of Careers on Vacation. She is a highly experienced and requested professional speaker. Cyndi inspires leaders, entrepreneurs, and business owners to follow their bliss into abundance by getting clear on their life’s purpose and leveraging the perseverance required to bring their life’s vision to fruition.

Cyndi has been featured as a Travel Industry Expert, and entrepreneur in interviews for ABC, NBC, FOX, CBS, Travel Weekly, and Huff Post. Cyndi also hosts her own TV Show called “Bliss to Abundance”, which streams on Roku, Amazon Fire, and Apple TV on the Raven International Network Channel.

Dr. Raj Shea

Dr. Raj Shea

Dr. Shea is a trade compliance professional with extensive expertise in trade compliance focusing on export controls for the high-tech sector. He has worked with the NASA Ames Research Center in various capacities.

Dr. Shea teaches Strategic Management at California State University, East Bay.

Winner of the 2022 SmartBrief Readers’ Choice Award

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