Register for the Event Below
Friday, April 7, 2023 at 2 p.m. EDT
A panel discussion led by Steven Stromp
with Dr. Raj Shea and Cyndi Williams
Strategic managers don’t always perform the research themselves, but they should clearly understand what research to request and how to interpret the results.
Strategic management students struggle to understand how to leverage the data gained from research to make sound strategic decisions. This discussion will explore best practices for teaching students about the research strategic managers typically use to form sound strategies.
The panel will discuss how the following topics are implemented in the industry and the best ways to teach them to students:
Using KPIs to identify areas requiring strategic intervention
Using internal research to support strategy
Using market intelligence to support strategy