Register for the Event Below

Strategic Management Webinar

Friday, April 7, 2023 at 2 p.m. EDT

A panel discussion led by Steven Stromp
with Dr. Raj Shea and Cyndi Williams

Strategic managers don’t always perform the research themselves, but they should clearly understand what research to request and how to interpret the results.

Strategic management students struggle to understand how to leverage the data gained from research to make sound strategic decisions. This discussion will explore best practices for teaching students about the research strategic managers typically use to form sound strategies.

The panel will discuss how the following topics are implemented in the industry and the best ways to teach them to students:

  • Using KPIs to identify areas requiring strategic intervention

  • Using internal research to support strategy

  • Using market intelligence to support strategy

Steven Stromp is the author of the “Strategic Management and Planning” courseware.

Meet the Panelists

Picture of Steven Stromp

Steven Stromp

Steven Stromp is the executive director of market intelligence and strategy at Davenport University headquartered in Grand Rapids, Michigan.

Throughout his career, Steven has gathered intelligence and provided strategy for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education.

In his work for an international research consulting firm, Steven was responsible for managing all phases of research and providing strategic recommendations.

Picture of Cyndi Williams

Cyndi Williams

Cyndi Williams is the founder and CEO of Wanderlust Campus. She is a travel industry expert, advocate, and growth consultant, top travel industry motivational speaker, TV show and podcast host.

Cyndi received the Vanguard award from CLO Magazine, the CUBIC award, and multiple Magellan awards for her work in training and development. Her YouTube channel was named in the “Top 20 Travel Channels on YouTube,” and is the number one channel for Travel entrepreneurs in the world. She has been featured as an expert on every major media outlet: CBS, NBC, BBC, FOX, ABC, HuffPost, and Travel Weekly.

Picture of Dr. Raj Shea

Dr. Raj Shea

Dr. Shea is a trade compliance professional with extensive expertise in trade compliance focusing on export controls for the high-tech sector. He has worked with the NASA Ames Research Center in various capacities.

Dr. Shea has an MBA in International Marketing from the Business School of Lausanne, Switzerland, and a DBA from the Advanced Institute of Management in Nylon, Switzerland. He teaches Strategic Management at California State University, East Bay.

Office Closure | Winter Break

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.