The Services Marketing Lesson Plan is on its way to your inbox!


Click the link below for a complimentary instructor copy of our Services & Experience Marketing courseware. In addition to ALL the lesson plans, this courseware offers additional resources including:

  • Sample syllabus you can customize for your course
  • Class discussions and activities
  • Engaging assignments included in each chapter
  • Expert Session videos from industry professionals
  • Auto-graded quizzes and final exam
  • And much, much more!