Scott Cowley


Stukent Author • Subject Matter Expert

I’m from Kalamazoo, Mich. I’m an associate professor of marketing at Western Michigan University.

I previously worked as an agency and brand digital marketer. I still consult in areas like SEO, social, and general digital strategy.

Why is education important to you?

Education is the key to ensuring that the future is better than the past.

What does being an Innovation Partner mean to you?

I’m proud to be working alongside anybody working to improve the relevance of education and the empowerment of educators.

What made you want to innovate with Stukent?

We share a similar mission of making education relevant, especially in the area of digital marketing.

What are your hobbies?

I enjoy any sport involving a racquet, visiting national parks, biking, and doing all of those things with my family.

What is your favorite TV show?

My favorite TV show is “Jeopardy” (99% of TV for me is sports). My favorite movie is “Fiddler on the Roof.”

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Strategy & Skills

"Thanks again for allowing my class to participate in the testing of this simulation.
They really loved it and report weekly about how much they are learning."
Elaine Winship
Professor of Communication Arts
St. Thomas Aquinas College