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Learn the foundation and skills needed to create a cohesive and impactful campaign from the Integrated Marketing Communications Bundle. The bundle consists of the “Integrated Marketing Communications” courseware, authored by Diane L. Law, and Mimic IMC, which offers a hands-on learning approach.
This digital text is updated annually to make sure that the content is always current and will prepare you for the workforce. The knowledge from this courseware will help you feel more confident about integrated marketing communications content and the skills that you will need to be successful in today’s market.