Professional Selling Curriculum
Give students hands-on sales training
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Meet the Authors:
B.J. Allen
B.J. Allen is an Assistant Professor of Marketing at Brigham Young University in Provo, Utah. Prior to moving to Brigham Young University, B.J. worked as an Assistant Professor of Marketing at the University of Arkansas. B.J. earned his B.S. in Business Management from Brigham Young University and his Ph.D. in Marketing from the University of Texas-San Antonio. His research interests include marketing strategy, new product innovation, professional selling, and marketing strategies in networked markets. His research has been published in leading academic journals such as the Journal of Marketing, Journal of Retailing, Journal of Product Innovation Management, and Journal of Cultural Economics. He serves on the Editorial Board of the Journal of Product Innovation Management.
B.J. currently teaches or has taught New Product Innovation, Marketing Strategy, and Professional Selling. He was a finalist for the Matthew Joseph Emerging Scholar Award and the Journal of Marketing best paper award. B.J. also received the PDMA (Product Development Management Association) best dissertation award. In 2020, B.J. was awarded the Walton College of Business outstanding teacher of the year. He loves sports, being outdoors, and spending time with his awesome family. He resides in Provo, Utah with his wife Angie and their five children.
Donald Kelly
Donald Cecil Kelly’s mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! As a former top-performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code of helping teams thrive in sales. Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result. Organizations such as Rock Venture (Quicken Loans), HairClub, VMWare, Consolidated Electrical Distributors LLC. (CEB), Salt Edge, Charter Spectrum, and Hibu/The Real Yellow Pages, Citi Group, and New York Life. Along with helping for-profit organizations, Donald has also assisted non-profit firms such as Florida State Minority Supplier Development Council, The Eastern Minority Supplier Development Council, GEAR UP, and Cal Poly University.
As a speaker, Donald has spoken to audiences all across the country and has shared the stage with speakers such as Aisha Tyler, Sarah Koenig, Chris Brogan, and Marc Maron. In addition to training sales professionals in workshops, online courses, keynote presentations, and students as an adjunct professor at Brigham Young University-Idaho, Donald is the host of a popular sales podcast called “The Sales Evangelist”. With listeners in over 155 countries and over 3.5 million all-time downloads. The podcast has received recognition from publications such as Entrepreneur Magazine, Inc Magazine, Forbes, HubSpot, The Huffington Post, and the South Florida Business Journal.