Market Research Essentials Textbook Updates

Welcome to the Market Research Essentials textbook updates page. We want to make it easy for you as an instructor to be aware of the updates made to this textbook. As you know, marketing principles change fast. We update the material every year to ensure you’re teaching with the most up-to-date, relevant textbook available.

Below, you’ll find a master list of all changes that have been made since its original publication date. The table is searchable to make browsing extremely convenient.