Digital Marketing Analytics Courseware Updates

Welcome to the Digital Marketing Analytics courseware updates page. We want to make it easy for you as an instructor to be aware of the updates made to this textbook. As you know, digital marketing analytics tools change fast. Every year, we update the material to ensure you’re teaching with the most up-to-date, relevant textbook available.

Below, you’ll find a master list of all changes that have been made since its original publication date. The table is searchable to make browsing extremely convenient.

Want a personalized walkthrough? Find a time slot that fits your schedule!

Hear More About the Updates from the Author!

Outage Notice: July 23 from 6-10 a.m. EDT

Stukent users will be unable to log in or access course materials on Wednesday, July 23, from 6-10 a.m. EDT due to scheduled system maintenance.

We apologize for the inconvenience and appreciate your patience as we work to improve your future user experience.