COMPLETE PRINCIPLES OF MARKETING COURSEWARE
Mimic Social combined with Mod Marketing is cutting edge courseware that saves teachers HOURS of prep time.
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Create an Immersive Classroom Experience
This first-in-the-world courseware empowers you to effectively teach up-to-date marketing concepts whether you are new to marketing or not. The Marketing Principles Bundle combines Mod Marketing with Mimic Social to create a world-class marketing course with:
- MEANINGFUL CONTENT: principles of marketing boiled down into easily digestible sections for students
- CLASS-READY RESOURCES: lesson plans, lecture slides, student projects, quizzes, and more
- HANDS-ON LEARNING: online marketing simulation that engages students and provides real-world application
In addition to giving you the instructional tools you need to succeed, this courseware saves hours of preparation time and allows students to apply the concepts for deeper retention and mastery.
Complete Principles of Marketing Courseware
Each chapter comes with class-ready resources that improve student learning and that will save you hours of prep time.
The syllabus provides a brief overview of the course and of the attendant materials.
Two calendars are provided: one that generally aligns a semester-long course, the other more fitted to a year-long course. Both calendars can be altered as needed to fit your academic calendar.
The lesson plans correspond to the chapters of the textbook, not to individual class periods. The lessons plans, therefore, could be used as the foundation for more than one day of instruction. Main concepts and ideas of how to present those concepts are included.
At least one Learning Activity is provided for each section of each chapter of the book. These activities give students a variety of ways to be involved with the course material. As presented Class Calendars suggestions above, these Learning Activities can be used for in-class work. They could also be assigned as out-of-class work or completed by students on their own.
Two projects are provided for each chapter. The course calendars are designed with one of the two projects being incorporated into the coursework. These projects are more involved than the Learning Activities.
There are two sets of slides prepared for each chapter — a student version and an instructor version. The versions are the same except for instructional notes included in the instructor versions.
These sessions allow you to bring your class industry perspective from experts. The videos, from business professionals, are all in-line with course concepts.
Every section of each chapter is equipped with additional readings, material to supplement the content presented in the textbook.
This is a collection of resources that can be used in the completion of coursework or to supplement class learning.
Each chapter has an accompanying ten-question quiz.
The 50-question test pulls questions from each of the chapter quizzes. The test has 25 multiple-choice questions and 25 true-or-false questions.
Mod Marketing: Principles of Marketing
KEY LEARNING OBJECTIVES
Foundational Marketing Concepts
Mod Marketing gives your students a strong foundation in marketing theory, from ethics and research to buyer behavior, digital marketing, and more. Your students will get a broad marketing base, designed to prepare them for future careers and academic studies.
Hands-on Learning Experience
Mod Marketing is packed with resources that provide practical, hands-on learning experiences. The textbook, class projects, in-class activities, and expert sessions keep students engaged and target a variety of learning styles. This saves you hours of course preparation and gives students a superior learning opportunity.
Mod Marketing shows students how to apply marketing principles to their own lives with a focus on personal branding. They’ll learn how to create a personal brand, perform a social media audit, and become more mindful of how they’re presenting themselves online, in writing, and more.
TABLE OF CONTENTS
Chapter 1 – Introduction to Marketing
Chapter 2 – Ethics
Chapter 3 – Market Research
Chapter 4 – Targeting/Segmentation
Chapter 5 – Consumer Behavior
Chapter 6 – Positioning
Chapter 7 – Branding
Chapter 8 – Product
Chapter 9 – Promotion
Chapter 10 – Place
Chapter 11 – Price
Chapter 12 – Digital Marketing
Chapter 13 – Social Media Marketing
Chapter 14 – A Marketing Plan
Chapter 15 – Personal Branding
About The Authors
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company. Ryan holds a master’s degree in English with an emphasis in technical writing, a bachelor’s degree in communication, and an associate’s degree in print journalism. He currently is an editor at Stukent.
Rachelle Maceno has an MFA in Creative Writing from Brigham Young University. She’s taught at Brigham Young University, Utah Valley University, and Brigham Young University-Idaho as an adjunct faculty member. Rachelle has also worked as a senior copywriter, communications manager, and director of content for multiple million- and billion-dollar companies.
Mimic Social – Social Media Marketing Simulation
KEY LEARNING OBJECTIVES
Write Targeted Social Media Ads
Students learn and test different promotional strategies to create compelling social media ads across various social media network platforms. Students will gain experience in writing ad copy that increases engagement and conversions.
Perform Demographic Targeting
Students get to analyze which types of content on which platforms resonate better among different demographics.
Learn Social Media Content Promotion Strategies
Students learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.
How To Measure Key Performance Indicators
Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.
Students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.
Proper Content Scheduling
Students learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.
Edify is our proprietary digital courseware platform where your students will consume content and take quizzes.
- Available on All Devices
- Clean, Simple Layout and Navigation
- Highlighting and Note Taking Capabilities
- Updated Two to Three Times a Year