Mimic Social combined with Mod Marketing is cutting edge courseware that saves teachers HOURS of prep time.


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Request Free Instructor Access

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Take a Look at the Courseware

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Fill Out Order Form

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Create an Immersive Classroom Experience

This first-in-the-world courseware empowers you to effectively teach up-to-date marketing concepts whether you are new to marketing or not. The Marketing Principles Bundle combines Mod Marketing with Mimic Social to create a world-class marketing course with:

  • MEANINGFUL CONTENT: principles of marketing boiled down into easily digestible sections for students
  • CLASS-READY RESOURCES: lesson plans, lecture slides, student projects, quizzes, and more
  • HANDS-ON LEARNING: online marketing simulation that engages students and provides real-world application

In addition to giving you the instructional tools you need to succeed, this courseware saves hours of preparation time and allows students to apply the concepts for deeper retention and mastery.

Complete Principles of Marketing Courseware

Each chapter comes with class-ready resources that improve student learning and  that will save you hours of prep time. 

In-class activities
Lesson plans
Chapter Lecture Slides
Total Teacher Resources

Class-Ready Resources


The syllabus provides a brief overview of the course and of the attendant materials.

Class Calendars

Two calendars are provided: one that generally aligns a semester-long course, the other more fitted to a year-long course. Both calendars can be altered as needed to fit your academic calendar.

Lessons Plans

The lesson plans correspond to the chapters of the textbook, not to individual class periods. The lessons plans, therefore, could be used as the foundation for more than one day of instruction. Main concepts and ideas of how to present those concepts are included.

Learning Activities

At least one Learning Activity is provided for each section of each chapter of the book. These activities give students a variety of ways to be involved with the course material. As presented Class Calendars suggestions above, these Learning Activities can be used for in-class work. They could also be assigned as out-of-class work or completed by students on their own.


Two projects are provided for each chapter. The course calendars are designed with one of the two projects being incorporated into the coursework. These projects are more involved than the Learning Activities.

Slide Presentations

There are two sets of slides prepared for each chapter — a student version and an instructor version. The versions are the same except for instructional notes included in the instructor versions.

Expert Sessions

These sessions allow you to bring your class industry perspective from experts. The videos, from business professionals, are all in-line with course concepts.

Additional Resources

Every section of each chapter is equipped with additional readings, material to supplement the content presented in the textbook.

Project Resources

This is a collection of resources that can be used in the completion of coursework or to supplement class learning.


Each chapter has an accompanying ten-question quiz.

Final Test

The 50-question test pulls questions from each of the chapter quizzes. The test has 25 multiple-choice questions and 25 true-or-false questions.

Mod Marketing: Principles of Marketing


Foundational Marketing Concepts

Mod Marketing gives your students a strong foundation in marketing theory, from ethics and research to buyer behavior, digital marketing, and more. Your students will get a broad marketing base, designed to prepare them for future careers and academic studies.  

Hands-on Learning Experience

Mod Marketing is packed with resources that provide practical, hands-on learning experiences. The textbook, class projects, in-class activities, and expert sessions keep students engaged and target a variety of learning styles. This saves you hours of course preparation and gives students a superior learning opportunity.  

Personal Branding

Mod Marketing shows students how to apply marketing principles to their own lives with a focus on personal branding. They’ll learn how to create a personal brand, perform a social media audit, and become more mindful of how they’re presenting themselves online, in writing, and more.


Chapter 1 – Introduction to Marketing

Chapter 2 – Ethics

Chapter 3 – Market Research

Chapter 4 – Targeting/Segmentation

Chapter 5 – Consumer Behavior

Chapter 6 – Positioning

Chapter 7 – Branding

Chapter 8 – Product

Chapter 9 – Promotion

Chapter 10 – Place

Chapter 11 – Price

Chapter 12 – Digital Marketing

Chapter 13 – Social Media Marketing

Chapter 14 – A Marketing Plan

Chapter 15 – Personal Branding

About The Authors

Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company. Ryan holds a master’s degree in English with an emphasis in technical writing, a bachelor’s degree in communication, and an associate’s degree in print journalism. He currently is an editor at Stukent.

Rachelle Maceno has an MFA in Creative Writing from Brigham Young University. She’s taught at Brigham Young University, Utah Valley University, and Brigham Young University-Idaho as an adjunct faculty member. Rachelle has also worked as a senior copywriter, communications manager, and director of content for multiple million- and billion-dollar companies.


Mimic Social – Social Media Marketing Simulation


Write Targeted Social Media Ads

Students learn and test different promotional strategies to create compelling social media ads across various social media network platforms. Students will gain experience in writing ad copy that increases engagement and conversions.

Perform Demographic Targeting

Students get to analyze which types of content on which platforms resonate better among different demographics.

Learn Social Media Content Promotion Strategies

Students learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach. 

How To Measure Key Performance Indicators

Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators. 

Ad Budgeting

Students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.

Proper Content Scheduling

Students learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.


Edify is our proprietary digital courseware platform where your students will consume content and take quizzes.

  • Available on All Devices
  • Clean, Simple Layout and Navigation
  • Highlighting and Note Taking Capabilities
  • Updated Two to Three Times a Year