Boost Your
Name, Image, & Likeness
With Stukent's Courseware
What Every College Athlete Needs to Know About Earning Income from NIL
Student-athletes must build strong and engaging personal brands to take advantage of NIL opportunities. Learn what is working with student-athletes in order to command attention from businesses, organizations, and fans.
The most successful can flex their influence — no matter their division, team, or star status —
by telling impactful stories, targeting the right audiences, and gaining followers and engagement.
NIL Instructor Resources
Ready to Take a Look Into this
Game-Changing Courseware and Simternship?
This course dives into the marketing and business concepts that elevate a personal brand, amplify social media influence, and boost entrepreneurial earning power.
Students will learn the theory, strategy, and tactics of successful branding with an emphasis on engaging an audience, generating followers, and leveraging their position through successful pitch strategies.
Name, image, and likeness is the rising star in collegiate athletics. Stukent teamed up with Dr. Maribeth Kuzmeski to bring personal branding strategies for student-athletes into the classroom. Teaching student-athletes to capitalize on their name, image, and likeness opportunities is a new playing field for many institutions. Stukent developed this sample course proposal as an example of the content and detail required for proposing a new NIL course.
Check out what the syllabus for a class like this would entail! The sample syllabus has everything you need to know about the NIL class.
The NCAA has recently come out with new guidance for NIL activities. In this webinar, Maribeth Kuzmeski will review her plans to adapt to these new guidelines. Following these updates, she will also cover her adjustments to the Brand Squad program.
In this one-hour webinar, Dr. Maribeth Kuzmeski will teach you how to effectively pitch a name, image, and likeness (NIL) course to your university. She will also give your strategies and best practices for implementing NIL into a curriculum.
Dr. Maribeth Kuzmeski will share tips and tricks from what she's learned and experienced while teaching students at Oklahoma State University.
Created by Dr. Maribeth Kuzmeski, these new certification exams prepare your students to get on the field with name, image, and likeness endeavors!
The NIL Certification for Personal Branding tests your students' knowledge of monetizing a personal brand and prepares them to assist others.
The NIL Compliance Certification familiarizes your students with NCAA guidelines and the compliance regulations behind name, image, and likeness.
Four experienced panelists discuss NIL and personal branding strategies and how to incorporate them into the classroom.
Maribeth Kuzmeski
Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer.
Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.
The NCAA has recently come out with new guidance for NIL activities. In this webinar, Maribeth Kuzmeski will review her plans to adapt to these new guidelines. Following these updates, she will also cover her adjustments to the Brand Squad program.
In this one-hour webinar, Dr. Maribeth Kuzmeski will teach you how to effectively pitch a name, image, and likeness (NIL) course to your university. She will also give your strategies and best practices for implementing NIL into a curriculum.
Dr. Maribeth Kuzmeski will share tips and tricks from what she’s learned and experienced while teaching students at Oklahoma State University.
Created by Dr. Maribeth Kuzmeski, these new certification exams prepare your students to get on the field with name, image, and likeness endeavors!
The NIL Certification for Personal Branding tests your students’ knowledge of monetizing a personal brand and prepares them to assist others.
The NIL Compliance Certification familiarizes your students with NCAA guidelines and the compliance regulations behind name, image, and likeness.
Four experienced panelists discuss NIL and personal branding strategies and how to incorporate them into the classroom.
Help Student-Athletes Create Their NIL Game Plan
Name, image, and likeness is the rising star in collegiate athletics. Stukent teamed up with Dr. Maribeth Kuzmeski to bring personal branding strategies for student-athletes into the classroom. Teaching student-athletes to capitalize on their name, image, and likeness opportunities is a new playing field for many institutions. Stukent developed this sample course proposal as an example of the content and detail required for proposing a new NIL course.
Preview What Stukent NIL Is All About
Check out what the syllabus for a class like this would entail! The sample syllabus has everything you need to know about the NIL class.