Name, image, and likeness is the rising star in collegiate athletics, which is why Stukent teamed up with Dr. Maribeth Kuzmeski to bring personal branding strategies for student-athletes into the classroom. Teaching student-athletes to capitalize on their name, image, and likeness opportunities is a new playing field for many institutions.
Stukent developed this sample course proposal as an example of the content and detail required for proposing a new NIL course.
This course dives into the marketing and business concepts that elevate a personal brand, amplify social media influence, and boost entrepreneurial earning power.
Students will learn the theory, strategy, and tactics of successful branding with an emphasis on engaging an audience, generating followers, and leveraging their position through successful pitch strategies.