Name, image, and likeness is the rising star in collegiate athletics, which is why Stukent teamed up with Dr. Maribeth Kuzmeski to bring personal branding strategies for student-athletes into the classroom. Teaching student-athletes to capitalize on their name, image, and likeness opportunities is a new playing field for many institutions.
Stukent developed this sample course proposal as an example of the content and detail required for proposing a new NIL course.
This course dives into the marketing and business concepts that elevate a personal brand, amplify social media influence, and boost entrepreneurial earning power.
Students will learn the theory, strategy, and tactics of successful branding with an emphasis on engaging an audience, generating followers, and leveraging their position through successful pitch strategies.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.