The AIDA Infographic is on its way to your inbox!

This infographic is a great resource to use in your Introduction to Marketing courses.

You can find over 130 additional resources in your complimentary copy of our Modern Marketing Principles courseware, including:

  • Sample syllabus you can tailor to your needs
  • Lesson plans that include class discussions and activities
  • Engaging assignments at the end of each chapter
  • Case Studies of real businesses with real problems to solve
  • Expert Session Videos of industry professionals
  • Auto-graded quizzes for every chapter
  • And so much more!
 

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We apologize for the inconvenience and appreciate your patience as we work to improve your future user experience.