The Marketing Principles Lesson Plan is on its way to your inbox!


Click the link below for a complimentary instructor copy of our Modern Marketing Principles courseware. This courseware offers over 130 resources such as:

  • Sample syllabus you can tailor to your needs
  • Lesson plans that include class discussions and activities
  • Engaging assignments at the end of each chapter
  • Case Studies of real businesses with real problems to solve
  • Expert Session Videos of industry professionals
  • Auto-graded quizzes for every chapter
  • And so much more!