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What will you learn?

  • Over 70% of students surveyed in a marketing principles course were NOT marketing majors. How do you make a simulation that is meaningful and appealing to all majors?
  • When asked “which of the two simulations was more fun for you to play?”, 64% students responded that Stukent’s Mimic Marketing Principles simulation was more fun.
  • 80.4% of students recommend Mimic Marketing Principles over the leading competitor’s simulation.

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Marketing Principles Textbook