Wednesday, February 15th, 2023 | 11:00AM EST
Get a marketing curriculum that stays current with the industry’s latest trends! In this event, the Stukent team will introduce you to a robust suite of resources for your classroom, including the “Modern Marketing Principles” courseware by Kinda Wilson and Jerry Rackley, the Stukent Marketing Principles Simulation, and the accompanying “Modern Marketing Principles” Video Case Studies.
With the Principles of Marketing Bundle, your students will get the hands-on experience they crave, while you get to enjoy a hassle-free semester with Stukent!
If business is a chess match, then marketing is the queen. “Modern Marketing Principles” gives students a powerful foundation in the processes, value, and role of marketing. Updated each year, this courseware comes packed with engaging resources, such as lesson plans, real-world assignments, auto-graded quizzes, lecture slide decks, and more.
Stukent’s Marketing Principles Simulation gives students the opportunity to launch a new product for a fictitious company, Buhi Supply Co., where they will set pricing, make data-driven decisions, create promotions, manage ad spend, work with distributors, and more. This simulation gives students the experience they need to compete in tomorrow’s dynamic marketing environment.
The “Modern Marketing Principles” Video Case Studies jump-start classroom discussions, reinforce core marketing principles, and encourage students to think critically. Each short, engaging video asks students to solve marketing challenges for actual businesses, giving them on-the-job insights and perspectives.