Digital Marketing Essentials Textbook Updates

Welcome to the Digital Marketing Essentials updates page. We want to make it easy for you as an instructor to be aware of the updates made to this textbook. As you know, digital marketing changes fast. Therefore, we update the material 2–3 times per year. This ensures that you are teaching with the most up-to-date, relevant textbook available.

Below you’ll find a master list of all changes that have been made since its original publication date. The table is searchable to make browsing extremely convenient.





12/11/2019Chapter 6Section 2Updated Quick Facts
12/11/2019Chapter 8Section 1Added 2019 Snapchat updates
12/11/2019Chapter 8Section 8Added 2019 Snapchat updates