HS – Social Media Marketing Bundle (North Carolina)

North Carolina's Social Media Marketing Curriculum of Choice

Social Media Marketing Bundle

Over 95% of Social Media Marketing Cluster topics are covered in the Social Media Marketing Bundle

Your students get hands on experience with the world's first social media marketing simulation, Mimic Social

Everyone who adopts this courseware will get access to our world class support team, Virtual TA

North Carolina Schools Using Stukent Social Media Marketing Courseware

North Carolina's Marketing State Standards

Competency / Performance IndicatorStukent Courseware Match
Distinguish the role social media marketing plays in business.Marketing Strategies - Chapter 1 : Section 1
Marketing Strategies - Chapter 2
Expert Session Chapter 3: How to Generate 1000’s of Leads Using Social Media
Evaluate the importance of strategizing use and implementation of social mediaMarketing Strategies - Chapter 2 Section 3
Marketing Strategies - Chapters 4-8
Business Strategy Activities Chapter 9 Section 4
Expert Session: Social Media Planning
Define a target market and apply appropriate social media for that marketMimic Social Simulation
Marketing Strategies - Chapter 1 section 2 “Understanding the Customer” Group Activity
Marketing Strategies - Chapter 1 Project 2: Determining Target Audience
Marketing Strategies - Chapters 4-8 Demographics Learning Activities
Compare and use the top five most common social media platformsMarketing Strategies - Chapters 4-8
Mimic Social Simulation
Video Case Study: Promotion
Marketing Strategies - Chapter 3 Section 2
Expert Sessions
Appraise the importance of content marketingMimic Social Simulation
Marketing Strategies - Chapter 2 Project 1: Craft the Perfect Blog Post
Marketing Strategies - Chapter 8 Project 2: Understanding and Creating Ads
Select different options and apply best practices for content development.Mimic Social Simulation
Marketing Strategies - Chapters 2-3
Marketing Strategies - Chapter 3 Project 2: Content Creation Competition
Marketing Strategies - Chapter 11 Project 2: Creating Content
Measure content marketing resultsMarketing Strategies - Chapter 9 Section 4
Marketing Strategies - Chapters 4 - 8 br> Mimic Social Simulation
Determine how to optimize digital marketing strategy.Chapter 13 Section 4
Assess platforms and best practices for this high-ROI channel.Chapter 13 Section 5
Develop a personal social media branding and content strategy and implement that strategy across the five most common social media platformsExpert Session: The Day-to-day Life of a Social Media Manager
Marketing Strategies - Chapter 12
Marketing Strategies - Chapter 12 Projects

Stukent Industry-Vetted Certification Included

The new Stukent Social Media Marketing Certification is an excellent way to help students build their resumes and show their expertise. The certification is a FREE add-on included with every purchase of the Social Media Marketing Bundle. 

The Stukent Social Media Marketing Certification includes:

  • 80-question exam
  • Official certificate of completion (print or digital copy)
  • Industry-vetted evaluation that’s been reviewed by professionals from Google, HubSpot, and more!
certificate logos-2-06

Key Learning Objectives

  • Create and schedule ads for both organic and paid social posts

  • Measure key performance indicators for tracking social media marketing success

  • Perform demographic targeting to increase engagement and drive conversions

  • Utilize content variation and test different promotional strategies

  • Conduct data analysis to optimize performance across multiple social media channels

  • Test social media content and promotions to increase engagement and drive conversions

  • Manage an advertising budget

  • Practice social listening and engaging with consumers

What's New to Mimic Social?

Mimic Social now has a freshly updated look, exciting new features, and a redesigned algorithm that utilizes artificial intelligence!

And for the first time, students will now:

  • Optimize posts using ad objectives for paid posts
  • Interact with Buhi customers to practice social listening
  • Answer questions from coworkers to demonstrate social media marketing knowledge


Give your students the opportunity to learn social media marketing best practices in a simulated real-world work environment.
No other alternative courseware allows your students to experience working with tens of thousands of dollars in social ad spend.
Experience the world’s first social media marketing simulation in your class today! 

Create and Schedule Organic Social Media Posts

Optimize Posts Using Ad Objectives for Paid Social Posts

Practice Social Listening and Interact With Customers

Conduct Data Analysis To Optimize Performance

Marketing Strategies - Digital Textbook

Marketing Strategies Courseware Logo


Foundational Social Media Marketing Concepts
The textbook covers key concepts and foundational theory in social media marketing, including social media for business, paid social media advertising, analytics and audits, and campaign planning. The book also includes an introduction to digital marketing. 

Hands-on Learning Experience
Marketing Strategies is packed with resources that provide practical, hands-on learning experiences. The textbook, class projects, in-class activities, and Expert Sessions position your students to succeed in social media and digital marketing both now and in their future professions. 

Personal Branding
After receiving instruction on core social media marketing strategies and concepts, students will have the opportunity to build their own personal brands. They will learn what a personal brand is, how they can influence that brand, and the benefits of having a personal brand. 

Table of Contents

Chapter 1 – Introduction to Marketing

Chapter 2 – Introduction to Social Media Marketing

Chapter 3 – Social Media for Business

Chapter 4 – Facebook Marketing

Chapter 5 – Instagram Marketing

Chapter 6 – Twitter Marketing

Chapter 7 – YouTube Marketing

Chapter 8 – Snapchat Marketing

Chapter 9 – TikTok Marketing

Chapter 10 – Paid Social Media Advertising

Chapter 11 – Social Media Analytics and Audits

Chapter 12 – Social Media Planning

Chapter 13 – Personal Branding

Chapter 14 – Digital Marketing


About The Authors

Trevor Erikson

Trevor Erikson

Trevor Erikson is the Chief Marketing Officer for Stukent, Inc. He has experience leading multiple digital marketing teams in early-stage development. In 2009, he was responsible for building a digital marketing team for a 30-store sports retail chain across the West Coast, successfully meshing traditional, digital, and social media marketing to increase sales by 343%.

Hailey Voorhies

Hailey Voorhies

Hailey Voorhies is the Director of Public Relations and Chief Administrative Officer at Stukent, Inc. She gained experience as a publicist and copywriter at an advertising agency and continues to work as a freelance graphic designer. She has managed multiple social media accounts for large networking conferences to drive awareness, increase engagement, and boost sales.

Ryan Hales

Ryan Hales

Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company.