Personal Branding Courseware Learning Objectives
- Identify and successfully employ the tools for creating and sustaining a successful personal brand
- Describe the foundations of personal branding
- Evaluate strategic communication tools used to achieve measurable results and help organizations achieve their objectives
- Identify media channels, best practices, strategies, challenges, and opportunities to utilize for personal branding
- Discuss the unique benefits that new, interactive media that can be integrated for personal branding
- Illustrate the ethical, creative, and strategic dimensions of personal branding
Table of Contents
Chapter 1 – What Is Personal Branding?
Chapter 2 – Perspectives on Personal Branding
Chapter 3 – Building a Career on Personal Branding
Chapter 4 – Challenges
Chapter 5 – Finding Your Brand Voice and Presence
Chapter 6 – Strategic Planning
Chapter 7 – Science and Art of Networking
Chapter 8 – Relationships and Brand Partnerships
Chapter 9 – Ethics and Professionalism
Chapter 10 – Measuring Success, Progress, and Improvements
Chapter 11 – Resumes, Portfolios, Interviews, and Future Directions
About the Author:
Karen Freberg
Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".
Personal Branding Simternship™
KEY LEARNING OBJECTIVES
Students will learn how to:
- Help a new influencer grow their personal brand using best practices
- Reply to social media comments using proper brand voice
- Evaluate brand partnership proposals and craft responses
- Create brand-specific introductions to influencers
- Select brand messaging to deal with crises
- Plan and execute activities to build your own personal brand
Simplify Education
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking
