Name, Image & Likeness

A Student-athlete’s Playbook for Personal Branding

First-in-its-Class Courseware that Helps Student-athletes Master Personal Branding

First-in-its-Class Courseware that
Helps Student-athletes Master

Personal Branding

Trusted By

These universities are leveling up their name, image, and likeness game with our NIL courseware

Give Your Student-athletes a

Competitive Edge in Personal Branding!

“Name, Image & Likeness” presents actionable insights into name, image, and likeness concepts. This first-in-its-class courseware introduces student-athletes to the world of personal branding through a robust set of resources, including an up-to-date text, lesson plans, quizzes, and assignment suggestions.

To take advantage of NIL opportunities, student-athletes need to focus on building strong and engaging personal brands. Help your student-athletes command attention from businesses, organizations, and fans by flexing their influence, telling impactful stories, and targeting the right audiences.

View More >

Expand your

Definition of Courseware

Updated every year

with lifetime access for students

100+ resources

Case studies, lecture slides, exams, lesson plans and more

Virtual TA by Stukent

with a 96% customer service satisfaction rating

Student-athletes

Will Learn To:

  • Design a communications calendar for NIL social media efforts.
  • Create a NIL one-page marketing plan.
  • Recognize opportunities in the new NIL guidelines for NCAA student-athletes.
  • Describe the key metrics that motivate NIL deals.
  • Conduct a personal brand audit.
  • Develop a personal brand statement.
  • Define a morality clause and explain how it impacts deals.
  • Conduct a personal brand SWOT analysis of individual strengths, weaknesses, opportunities, and threats.
  • Define a brand hook.
  • Utilize strategies to gain more engagement and followers on social media.
  • Develop buyer personas for segments of the best followers and fans.
  • Write a personal brand elevator story.
  • Recognize the key elements to look for in a contract.
  • Develop a pitch to a business or individual.
  • Create a media kit to present to businesses.
Design a communications calendar for NIL social media efforts.
Recognize opportunities in the new NIL guidelines for NCAA student-athletes.
Create a NIL one-page marketing plan.
Conduct a personal brand audit.
Develop a personal brand statement.
Define a morality clause and explain how it impacts deals.
Conduct a personal brand SWOT analysis of individual strengths and weaknesses.
Define a brand hook.
Utilize strategies to gain more engagement and followers on social media.
Develop buyer personas for segments of the best followers and fans.
Write a personal brand elevator story.
Recognize the key elements to look for in a contract.
Develop a pitch to a business or individual.
Create a media kit to present to businesses.

The Game Has Changed.

Here’s What to Expect …

Mimic NIL provides students hands-on educational experiences with important elements of name, image, and likeness concepts. In this simulation, students will take on the role of a consultant at Julian Communications Agency, a fictitious advertising agency.

ABOUT

THE AUTHOR

Dr. Maribeth Kuzmeski

Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer.

Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.

LMS Integration Available

Single Sign-on   |   Rostering   |   Grade Book Syncing​

logo_canvas
logo_brightboard
logo_moodle

It's Easy to Get Started!

Request Free Instructor Access

A Stukent course consultant will verify you are an instructor and send you an email to set up your account.

Take a Look at the Courseware

Meet with a courseware consultant to explore Edify, our proprietary, user-friendly courseware platform.

Fill Out the Order Form

When you’re ready to start using the courseware and simulation, a course consultant will help you fill out an order form.

Help educators help students help the world

Stukent Keeps Academia Current

2018~2021

Give Your Student-athletes a Competitive Edge in Personal Branding!

Name, Image & Likeness” presents actionable insights into name, image, and likeness concepts. This first-in-its-class courseware introduces student-athletes to the world of personal branding through a robust set of resources, including an up-to-date text, lesson plans, quizzes, and assignment suggestions.

To take advantage of NIL opportunities, student-athletes need to focus on building strong and engaging personal brands. Help your student-athletes command attention from businesses, organizations, and fans by flexing their influence, telling impactful stories, and targeting the right audiences.

Student-athletes Will Learn To:

  1. Recognize opportunities in the new NIL guidelines for NCAA student-athletes.
  2. Describe the key metrics that motivate NIL deals.
  3. Conduct a personal brand audit.
  4. Define a morality clause and explain how it impacts deals.
  5. Conduct a personal brand SWOT analysis of individual strengths, weaknesses, opportunities, and threats.
  6. Develop a personal brand statement.
  7. Develop buyer personas for segments of the best followers and fans.
  8. Utilize strategies to gain more engagement and followers on social media.
  9. Define a brand hook.
  10. Write a personal brand elevator story.
  11. Develop a pitch to a business or individual.
  12. Create a media kit to present to businesses.
  13. Recognize the key elements to look for in a contract.
  14. Design a communications calendar for NIL social media efforts.
  15. Create a NIL one-page marketing plan.

This course dives into the marketing and business concepts necessary for elevating a personal brand, amplifying social media influence, and boosting entrepreneurial earning power.

Students will learn the theory, strategy, and tactics of successful branding, with an emphasis on engaging an audience, generating followers, and leveraging their position through successful pitch strategies.

What's Inside

courseware-nil-landing-page

Chapter 1: Build Your Brand for NIL Opportunities

Chapter 2: Evaluate Your Brand

Chapter 3: Define Your Brand

Chapter 4: Your Entrepreneurial Opportunity

Chapter 5: Your Target Audiences

Chapter 6: Your Brand Differentiation

Chapter 7: Making Your Pitch

Chapter 8: Brand Presentation

Chapter 9: Your Marketing Plan

Chapter 10: Your Brand Beyond College

About the Author

Dr. Maribeth Kuzmeski, author of

Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer. Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Courseware

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Edify platform.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the courseware.