Mimic NIL

First-in-its-Class Courseware that
Helps Student-athletes Master

Personal Branding

Trusted By

These universities are leveling up their name, image, and likeness game with Mimic NIL

Mimic NIL is

the All-star Simulation for Student-athletes

Mimic Name, Image, and Likeness provides students hands-on educational experiences with important elements of Name, Image, and Likeness in a fictitious scenario in which they take on the role of a consultant at Julian Communications Agency.

The student work consists of writing cold outreach emails, negotiating contracts with various companies, analyzing sponsorship offers, and promoting brands through social media. Students also build a portfolio of NIL essentials through personal development activities.

Learning Objectives:

1. Demonstrate negotiation skills through sponsorship deal discussions

2. Compare and contrast the strengths and weaknesses of various promotional opportunities

3. Identify sponsors that align with a personal brand

4. Use and understand brand guidelines as an influencer

5. Assemble a portfolio of work that can be used in real-world NIL scenarios

The Game Has Changed.

Here’s What to Expect …

Mimic NIL provides students hands-on educational experiences with important elements of name, image, and likeness concepts. In this simulation, students will take on the role of a consultant at Julian Communications Agency, a fictitious advertising agency.