Stukent Media Planning Simternship Learning Objectives

In this simulation, students will:

Analyze demographic and psychographic consumer data
Identify the characteristics of a target persona
Select successful messaging drivers to elicit the desired audience response
Select successful strategic drivers during a target audience’s consumer journey
Assist a colleague in selecting their own messaging and strategic drivers

Review sample allocation plans, then analyze their metrics and select an allocation plan that best aligns with the target audience, messaging, and strategic drivers

Spend an advertising budget on optimal advertising media and vehicles based on a targeted allocation plan

Respond to questions from colleagues about media planning concepts

Stukent Media Planning Simternship pairs with Media Planning Essentials

Beth Donnelly Egan’s “Media Planning Essentials” courseware perfectly complements the Media Planning Simternship. Here is why you’ll love the courseware:

Relevant Content

Take your students behind the scenes of media planning! With this courseware, your students will learn the “how” and “why” of messaging placement and create effective communications campaigns across a variety of platforms. Students will apply media theory, create strategies, and identify appropriate media measurement tools to enhance the success of their media plans.

Teaching Tools Included

You get courseware packed with customizable, up-to-date resources, such as weekly lesson plans, real-world case studies and projects, chapter quizzes, Expert Session video lectures, a syllabus, and class schedule.

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!