Mimic Media Planning Learning Objectives
In this simulation, students will:
Analyze demographic and psychographic consumer data
Identify the characteristics of a target persona
Select successful messaging drivers to elicit the desired audience response
Select successful strategic drivers during a target audience’s consumer journey
Assist a colleague in selecting their own messaging and strategic drivers
Review sample allocation plans, then analyze their metrics and select an allocation plan that best aligns with the target audience, messaging, and strategic drivers
Spend an advertising budget on optimal advertising media and vehicles based on a targeted allocation plan
Respond to questions from colleagues about media planning concepts
Mimic Media Planning pairs with Media Planning Essentials
Beth Donnelly Egan’s “Media Planning Essentials” courseware perfectly complements the Mimic Media Planning simulation. Here is why you’ll love the courseware:
Relevant Content
Take your students behind the scenes of media planning! With this courseware, your students will learn the “how” and “why” of messaging placement and create effective communications campaigns across a variety of platforms. Students will apply media theory, create strategies, and identify appropriate media measurement tools to enhance the success of their media plans.
Teaching Tools Included
You get courseware packed with customizable, up-to-date resources, such as weekly lesson plans, real-world case studies and projects, chapter quizzes, Expert Session video lectures, a syllabus, and class schedule.
Simplify Education
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking
Available Fall 2023