Stukent Media Planning Simternship™

Higher Ed Media Planning Simulation

Teach students to plan cohesive, comprehensive media campaigns with Stukent Media Planning Simternship!

Stukent Media Planning Simternship Learning Objectives

In this simulation, students will:

  • Analyze demographic and psychographic consumer data

  • Identify the characteristics of a target persona

  • Select successful messaging drivers to elicit the desired audience response

  • Select successful strategic drivers during a target audience’s consumer journey

  • Assist a colleague in selecting their own messaging and strategic drivers

  • Review sample allocation plans, then analyze their metrics and select an allocation plan that best aligns with the target audience, messaging, and strategic drivers

  • Spend an advertising budget on optimal advertising media and vehicles based on a targeted allocation plan

  • Respond to questions from colleagues about media planning concepts

Stukent Media Planning Simternship pairs with Media Planning Essentials

Beth Donnelly Egan’s “Media Planning Essentials” courseware perfectly complements the Media Planning Simternship. Here is why you’ll love the courseware:

Relevant Content

Take your students behind the scenes of media planning! With this courseware, your students will learn the “how” and “why” of messaging placement and create effective communications campaigns across a variety of platforms. Students will apply media theory, create strategies, and identify appropriate media measurement tools to enhance the success of their media plans.

Teaching Tools Included

You get courseware packed with customizable, up-to-date resources, such as weekly lesson plans, real-world case studies and projects, chapter quizzes, Expert Session video lectures, a syllabus, and class schedule.

Stukent Simternships™:

Employ Students
in Career-Relevant Learning

A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.

In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.

Hands-on Learning Without the Hassle

Stukent Simternships Integrate with Your Favorite LMS Platforms

Single Sign-On

Grade Book Syncing

Deep Linking