What is the Mimic Email Marketing Simulation?
The Mimic Email Marketing simulation provides students hands-on educational experiences with important elements of email marketing in a fictitious scenario in which they take on the role of email marketing strategist at Buhi Supply Co.
Student work concerns creating and optimizing four email sequences to generate conversions for Buhi’s American Dream line.
Simulation Learning Objectives
WHAT SKILLS WILL YOUR STUDENTS GAIN?
- Choose effective emails for email marketing sequences
- Schedule and organize emails in email marketing sequences
- Select triggers to determine what actions will initiate email marketing sequences
- Set if/then branches to indicate when recipients will be removed from email marketing sequences
- Optimize email marketing sequences based on key metrics
- Respond effectively to email marketing related questions