Stukent Advertising Simternship™

The Most Engaging Advertising Simulation

The Only Advertising Simulation That Gives Students Experience in All of the Major Stages of an Advertising Campaign

Add Real-world Skills to Your Students' Resumes

Stukent Advertising Simternship is a game-changing simulation for advertising students. Created in partnership with both educators and industry professionals, the simulation gives students relevant skills they can add to their resumes.

Provide Hands-on Experience

In Advertising Simternship, students complete an advertising campaign from start to finish, from building a value proposition and communications brief to planning media outreach. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.

Spend More Time Teaching

Advertising Simternship is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills in a way that’s simple, digestible, and fun!

Through Stukent Advertising Simternship Your Students Will ...

Identify Characteristics of a Target Persona

Create a Positioning Statement
and Value Proposition

Build a Communications Brief

Allocate an Advertising Budget

Rate Big Ideas and Make Recommendations
to Guide Advertising Efforts

Advertising Simternship Learning Objectives

  • Analyze demographic and psychographic consumer data

  • Identify characteristics of a target persona

  • Arrange statements into SWOT analysis categories

  • Create a positioning statement and value proposition

  • Select key components of a Communications Brief

  • Recommend a Big Idea to guide advertising efforts

  • Analyze media channel research to plan effective media outreach

  • Allocate an advertising budget

  • Evaluate and recommend campaign advertising

  • Respond appropriately to advertising questions on legal and ethical issues 

Simternship

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

Hands-on Learning without the Hassle

Stukent Simternships integrate with your favorite LMS platforms

Single Sign-on

Grade Book Syncing

Deep Linking

Rostering

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify that you are an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any important features, we suggest having a course consultant show you around the Mimic Advertising simulation.

Fill Out an Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.